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Frequently used feminine care products in Germany 2014-2018

Published by

Evgenia Koptyug,

Oct 1, 2020

According to this statistic, the most popular feminine care product amongst German women in 2018 was the tampon, with 54.8 percent of women preferring to use it during menstruation. The figures are based on a survey conducted in Germany in 2018.

Most important feminine care products for women during menstruation in Germany from 2014 to 2018

table column chart

Characteristic	2014	2015	2016	2017	2018
Tampons	52.5%	53.5%	53.2%	53.7%	54.8%
Panty liners	38.2%	39.6%	39.4%	40.9%	40.4%
Sanitary pads	31.7%	32.3%	31.6%	31.1%	32.6%

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Details: Germany; IFAK; Ipsos; GfK Media and Communication Research; 2014 to 2018; 14 years and older; German-speaking population; women ; Face-to-face interview

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Source

VuMA

Survey by

IFAK; Ipsos; GfK Media and Communication Research

Survey name

Verbrauchs- und Medienanalyse - VuMA 2019

Published by

VuMA

Source link

VuMA 2019

Release date

November 2018

Citation formats

Region

Germany

Survey time period

2014 to 2018

Age group

14 years and older

Special properties

German-speaking population; women

Method of interview

Face-to-face interview

Supplementary notes

Information on total population:
Base: the German-speaking population aged 14 and older

Informationon total sample:
2014: 23,093 respondents, projection to 70.53 million persons
2015: 23,090 respondents, projection to 69.24 million persons
2016: 23,102 respondents, projection to 69.56 million persons
2017: 23,106 respondents, projection to 70.09 million persons
2018: 23,086 respondents, projection to 70.45 million persons

Information on target group "Women":
2014: Projection to 35.93 million persons
2015: Projection to 35.43 million persons
2016: Projection to 35.54 million persons
2017: Projection to 35.74 million persons
2018: Projection to 35.75 million persons

These figures refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

Further information on methodology can be found here.

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VuMA. (November 14, 2018). Most important feminine care products for women during menstruation in Germany from 2014 to 2018 [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1089044/popular-feminine-care-products-germany/

VuMA. "Most important feminine care products for women during menstruation in Germany from 2014 to 2018." Chart. November 14, 2018. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1089044/popular-feminine-care-products-germany/

VuMA. (2018). Most important feminine care products for women during menstruation in Germany from 2014 to 2018. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1089044/popular-feminine-care-products-germany/

VuMA. "Most Important Feminine Care Products for Women during Menstruation in Germany from 2014 to 2018." Statista, Statista Inc., 14 Nov 2018, https://www.statista.com/statistics/1089044/popular-feminine-care-products-germany/

VuMA, Most important feminine care products for women during menstruation in Germany from 2014 to 2018 Statista, https://www.statista.com/statistics/1089044/popular-feminine-care-products-germany/ (last visited May 19, 2024)

Most important feminine care products for women during menstruation in Germany from 2014 to 2018 [Graph], VuMA, November 14, 2018. [Online]. Available: https://www.statista.com/statistics/1089044/popular-feminine-care-products-germany/

Most important feminine care products for women during menstruation in Germany from 2014 to 2018

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